Trans-fats in Tofutti?! Say it Aint So!

Submitted by Marsha Newsom on Sat, 02/20/2010 - 15:06

Vegetarians and vegans enjoy rich, creamy and flavorful foods like sour cream, cream cheese and ice cream. Tofutti met those needs with soy-based products that were just as good as the dairy-based products, minus the bad stuff. Then about four years ago, the word leaked out. Tofutti contained trans fats. Millions of fans were heart broken with disappointment.

About Trans Fats

Trans fats, or saturated fats, are most often associated with meat, milk, and other animal products. Consumption of trans fats increases the risk of heart disease, breast cancer, Alzheimer's disease, liver disease and obesity. Soy based food, like Toffuti, contains healthy omega fats and fatty acids.

The company responded with trans-at-free versions of their favorite products. Ironically, the new products have a smaller following than their healthy cousins. People just didn't like the taste of the trans-fat-free product.

Switching to the New Version

According to a company representative, customers thought the switch had been made to save money, at the cost of flavor. In fact, the non-trans-fat free version cost 10-30 cents more to produce. Still the popularity of the new version is growing. In fact, major health food chains such as Whole Foods, only stock the trans fat free products.

photo by Alessandro Paiva


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